What would you pay to finally understand your body?
A single genetic counselor session costs $200-400. Helio gives you personalized insights + an AI geneticist for less than a coffee per week.
Optimize
For the curious
$29/mo if paid monthly
$199/year -- billed annually
Most popular with first-time users
7-day free trial • Cancel anytime
- 200+ genetic insights decoded for YOU
- Know your ideal caffeine cutoff time
- Discover your genetic sleep schedule
- See which vitamins you actually need
- 50 AI copilot questions/month
- Downloadable PDF report
Optimize+
For the optimizer
$49/mo if paid monthly
$349/year -- billed annually
7-day free trial • Cancel anytime
- 500+ markers -- 2.5x more insights
- Personalized supplement stack generator
- Fitness & recovery optimization
- Advanced sleep & circadian analysis
- Unlimited AI copilot -- ask anything
- Shareable genetic profile cards
- Monthly research updates
Optimize Pro
For the biohacker
$99/mo if paid monthly
$699/year -- billed annually
7-day free trial • Cancel anytime
- 1000+ markers -- our deepest analysis
- Drug interaction checker
- Cardiovascular & longevity insights
- Family accounts (3 members included)
- Genetic comparison features
- Priority support & weekly digest
- Early access to new features
30-Day "Love It or Leave It" Guarantee
Not amazed? Full refund, no questions asked.
"The AI copilot is like having a geneticist in my pocket."
"Finally know which supplements actually work for MY body."
"Worth it just for the caffeine insights alone!"
Quick Questions
Do I need new DNA data?
Nope! Use your existing 23andMe, Ancestry, or other test results.
Can I cancel anytime?
Yes! Your 7-day trial is free. Cancel before it ends and pay nothing. After that, cancel instantly anytime.
Is this medical advice?
No -- wellness insights only. Always consult your doctor for medical decisions.
What if I don't have DNA data?
We recommend 23andMe or Ancestry ($99-199). Upload results when ready.
Still thinking? Your DNA data is just sitting there.
Start 7-Day Free Trial7-day free trial • Card required • Cancel anytime
Compare All Features
| Feature | Optimize | Optimize+ | Optimize Pro |
|---|---|---|---|
| Genetic markers analyzed | 200+ | 500+ | 1000+ |
| AI Copilot messages | 50/mo | Unlimited | Unlimited |
| Nutrition insights | |||
| Sleep & circadian analysis | |||
| Caffeine metabolism | |||
| Basic supplement guidance | |||
| Personalized supplement generator | |||
| Fitness & recovery optimization | |||
| Advanced methylation analysis | |||
| Drug interaction checker | |||
| Cardiovascular insights | |||
| Longevity markers | |||
| Family accounts | 3 included | ||
| Priority support |
Are You Wasting Money on Supplements?
Most people take supplements that don't match their genetics. Let's calculate your potential waste.
Studies suggest 30-50% of supplements people take aren't optimal for their genetics
Helio could pay for itself AND save you $11/year by helping you take only the supplements that work for YOUR genetics.
Why Helio vs. Alternatives?
Genetic Counselor
$300-500
per session
- Expert interpretation
- Limited follow-up
- No AI assistance
- Single session
Helio
$29
per month
- 500+ genetic insights
- Unlimited AI questions
- Updates as science evolves
- Personalized supplements
DIY Research
Free
but hours of work
- It's free
- Confusing jargon
- Outdated info
- No personalization
Pricing FAQ
Can I change plans later?
Yes! You can upgrade or downgrade anytime. Upgrades take effect immediately. Downgrades apply at the end of your billing cycle.
Is there a free trial?
Every plan includes a 7-day free trial. Card required upfront, but you won't be charged until the trial ends. Cancel anytime before then. We also offer a 30-day money-back guarantee.
What payment methods do you accept?
We accept all major credit cards (Visa, Mastercard, Amex) through Stripe. We don't store your card details.
Do I need to pay again if you add new features?
Nope! All updates and new features for your tier are included. Your analysis auto-updates when we add new genetic research.
Can I share my account with family?
Optimize Pro includes 3 family member accounts. Each person gets their own private dashboard while you manage billing centrally.
Ready to Finally Understand Your DNA?
Join 50,000+ people who stopped guessing and started knowing.
Start 7-Day Free TrialReady to Finally Understand Your DNA?
Join thousands who stopped guessing and started knowing. Your genetics have been waiting to tell you something.
Start 7-Day Free Trial7-day free trial • Cancel anytime